The pull-off setting is equally as important as the choke setting.
The choke is set with the engine cold, loosen the screws, apply the throttle so it's not preventing the choke flap from closing.
Turn the choke clockwise until it's open, then CCW until it just closes the flap, then another couple of degrees. That would be the minimum setting. Look at the choke, most have a line on them that is lined up with the reference marks on the housing. That line, if present should be in the middle of the range.
Just as the flap closes also make sure the fast idle cam is raised to it's highest position. Tighten the screws, push the throttle once or twice, fire up the engine and very quickly adjust the pull-off and fast idle speed.
On the high step it should be around 1400-1800rpms, some literature will show higher numbers, but that's where I like to set them.
Fine tune the pull-off so the engine is happy. Too far closed it will "blubber" rich, too far open it will stall out.
Blip the throttle so it falls on the second step, the engine should stay running. If the pull-off setting is too lean it may stall.
The choke flap should be fully open in a couple of minutes and the fast idle cam should drop out putting you on the curb idle screw.
It usually takes 3-4 attempts from a cold start to nail down the best settings. If you need the choke on longer turn it CCW.
Outside temps play a role in choke adjustments. If you are setting it on a hot Summer day vs bitter cold Winter day, etc.
I don't start my engine much in the really cold months, so the setting is a little "lighter" and the pull-off opens the flap further than would be ideal for really cold weather. Sometimes it will stall out once if it's really cold outside, or if I try to move the vehicle before the engine is warmed up, but it's flawless in the warmer weather than I typically use the vehicle in.......Cliff